Mobilink introduces Desi Cricket Commentary

Mobilink has introduced Desi Cricket commentary in which commentary can be enjoyed in the voice of famous Pakistani Comedians.

Added in the arsenal of famous Value Added Services (VAS), Desi Cricket commentary is going to be an IVR based service. Filled with fun,this service can be easily enjoyed by Mobilink customers via subscription. All they have to do is to dial 2929 and start enjoying the cricket match with large laughter as famous comedian narrate the story of the match in the most humorous way possible. Desi commentary will be charged at a mere rate of Rs.8+tax on per hour basis.

This commentary will be different then anything provided by any company or any other broadcasting channel ever in history, creating both the factor of cricket craze and urge to laugh out loud. Just in case there is no match going on, customers can enjoy highlights and news from the cricketing world through this service

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Mobilink's Revenues Slip 6% During Q4 2013

Mobilink’s revenue decreased 6% YoY to PKR 26 billion during fourth quarter of FY2013, down from Rs. 27.2 billion during the same duration last year.
Company said that this negative growth is mainly because of unstable security situation, higher withholding taxes and government requested network shutdowns during religious events.
Company’s revenues for entire FY2013 stood at Rs. 108 billion, slightly up from Rs. 106 billion it generated an year ago.

Mobilink’s EBITDA during Q4 FY 2013 fell 18 percent to Rs. 10 billion from Rs. 12 billion during the same duration last year. EBITDA margin was down 5.8 percentage points at 37.2 percent.
Financial report released by VimpelCom – the parent group of Mobilink – said that regulatory measures increased costs related to new sales, power outages and lower interconnect charges due to increased focus on on-net deals impacted the overall EBITDA.
Due to network modernization project going on, CAPEX in FY13 increased by 10% to USD 190 million. With this investment, Mobilink expects not only to further enhance the data and voice services it provides to its customers, but also to pave the way to introducing 3G services as soon as these are licensed.

Due to increased on-net call offerings, company’s Average Revenue Per User (ARPU) for Q4FY2013 declined to Rs. 219 from Rs. 243 during an year ago quarter.
Average minutes consumed per user on Mobilink were recorded at 222, up from 215 minutes per user month during Q4 2012.
Mobilink’s customers grew 4% YoY to 38 million at the end of 2013.




source : Propakistani.pk

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