Why Is Facebook Blue? The Science Behind Colors In Marketing

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product.Informative Stuff is going to tell you the scientific truth behind facebook blue look.

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to our product at Buffer, studying this phenomenon is key. Let’s dig into some of the latest, most interesting research on it.
First: Can you recognize the online brands just based on color?

Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Based on just the colors of the buttons, can you guess which company belongs to each of them?
Example 1 (easy):

Example 2 (easy):

Example 3 (medium):

Example 4 (hard):

These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could.
How many were you able to guess? (All the answers are at the bottom of this post!)
Which colors trigger which feeling for us?
Being completely conscious about what color triggers us to think in which way isn’t always obvious. The Logo Company has come up with an amazing breakdown that shows which colors are best for which companies and why. Here are 4 great examples:
Black:

Green:

Blue:

Clearly, every one of these companies is seeking to trigger a very specific emotion:

When we feel compelled to buy something, color can play a major role. Analytics company KISSmetrics created an amazing infographic on the science of how colors affect our purchases.
Green stands out to me as the most relaxing color we can use to make buying easier. We didn’t intentionally choose this as the main color for Buffer--although it seems to have worked very well so far.
At second look, I also realized how frequently black is used for luxury products. Here is the full infographic:

How to improve your marketing with better use of colors:
This all might be fairly entertaining, but what are some actual decisions we can apply today to our website or app? The answer comes yet again from some great research done by the good folks over at KISSmetrics.
If you are building an app that mainly targets women, KISSmetrics suggests that women love blue, purple, and green, and dislike orange, brown, and gray.

In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.

In another experiment, Performable  wanted to find out whether simply changing the color of a button would make a difference in conversion rates.
They started out by trying to guess the outcome of a simple choice between two colors (green and red) and trying to guess what would happen.
“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “go” or forward movement. The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”
So, clearly an A/B test between green and red would result in green, the more friendly color. At least that was their guess. Here is what their experiment looked like:

So how did that experiment turn out? The answer was surprising: The red button outperformed the green button by 21%.
What’s most important to consider is that nothing else was changed at all: 21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.
This definitely made me wonder: If we were to read all the research before this experiment and ask every researcher which version they would guess would perform better, I’m sure green would be the answer in nearly all cases. Not so much.
At my company, we’ve also conducted dozens of experiments to improve our conversion rates using changes of colors. While the results weren’t as clear, we still saw a huge change. One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes the differences less significant.
Despite all the studies, generalizations are extremely hard to make. Whatever change you make, treat it first as a hypothesis, and see if the actual experiment supports your ideas. Personally, I’m always very prone to go with opinion based on research I’ve come across. Yet, data always beats opinion, no matter what.
Quick last fact: Why are hyperlinks blue?
This is something that always interested me and is actually a fun story. In short, it's offers the highest contrast between the colors used on early websites.

Here is the full explanation: “Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected.”
I think it's fascinating that tweaking something as small as the color can completely change an outcome. What have been your findings in terms of colors and marketing? Tell me about it in the comments.
Source: stumbleupon.com

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Ion Wireless Smart Lighting

Smart lighting is becoming more popular in the market at the moment, with many different firms showing off their products left, right and centre. One such company is Lava, who has produced a different kind of smart light called Ion. (It is currently in a production-ready prototype).  The firm is seeking $20,000 from the Kickstarter community.  The smart light is described as a digital version of the 1960s classic the lava lamp.  Maybe this product will actually come to market, as the classic Lava lamp does need an update.

Ion wants to update the lava lamp for today’s generation. This digital mood light is controllable and it has a cool features such as reacting to its environment.  The iON consists of Bluetooth 4.0 connectivity, a bank of 40 tri-colour LEDs, a microphone, audio processor and capacitive touch sensors.
The user can just tap the lamp to produce different colours.  In many ways it is like the Philips Hue Smart Light, except with Ion it’s not just colours that change when the lamp is tapped; users get to choose from various light displays called “moods”, which are basically different coloured flashes and pulses. The lamp will ship with 15 different ‘moods’ out of the box, but Lava have said that they want to try to keep adding more as the Kickstarter campaign continues and also after Ion ships.
The compatible app also lets Ion owners set the brightness and speed of the mood displays, so you can change the ambiance according to how you feel. Lava have made a website where you can remote-control their prototype, to test the moods out.
One of the outstanding features of iON is called Rave mode.  It utilizes the audio processing ability of the lamp.  This means that it listens to the music that is being played and generates a real-time light show that is in sync with the music.  The different types of music produce different effects.  Low frequencies produce reds, mid range will produce greens, and high ranges produce blue. Every time a beat is detected the user will see a bright pulse of light. Using the app, you can totally customize the emphasis of each of the colours that you want.
The iON is going to cost $199. That is the current Kickstarter entry point.  The estimated delivery date is this coming August. Lava has tried to be as sustainable as possible, by seeking to source and manufacture as much of the project as locally as possible. The steel, electronics, finishing and final product assembly were all done within the Michigan area.
As always, if you would like to leave a sensible comment, then please do so in the comments section below.

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Meet The Reversible USB Cable, Coming This Summer

Before Apple’s Lightning cable, I never even dreamed of a life where input/output cables could be reversible. Now, however, it’s hard to go back to standard and micro USB, because I got so lazy. Soon enough, however, USB is getting a new reversible standard called “Type-C” which is around the size of microUSB, and which replaces USB 3 cables entirely, on both sides.
We now have our first look at this tech, from Foxconn via some pre-production artist renderings (courtesy of The Verge). Don’t be surprised to see something that looks a lot like Lightning – if you’re building a reversible I/O standard, it’s going to look pretty much like the most efficient design to come before, which is Apple’s. It looks like the main connects might be inside the cable end, however, instead of on the outside, as they are with Lightning.

This new standard is supposed to be finalized in July, which means hardware that uses it could start to ship as soon as this summer. Anytime a cable standard changes, adoption is bound to be slow, but the extreme convenience of this new design will hopefully speed things along with PC, smartphone and accessory OEMs.
SOURCE::http://techcrunch.com

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