Surprise! Apple's Tim Cook is both scary and caring, says new book
So much time, effort, and emotion are expended on analyzing everything at Apple that it's a wonder surprises still manage to emerge.
But on hearing that a new book called "Haunted Empire: Apple After Steve Jobs" was to emerge, some felt a tinge of excitement.
Written by former Wall Street Journal reporter Yukari Iwatani Kane, it promised (at least in some imaginations) to reveal secrets of Cupertino life.
An excerpt from the book was published Friday in the Journal and the revelations are few.
If you'd imagined that Apple CEO Tim Cook didn't have quite the same style as Steve Jobs, this excerpt confirms it. He is described as not having "the quasi-religious authority that Jobs had radiated."
He is also described as "arguably a better manager than Jobs."
There are many of the already received wisdoms about Cook being more practical, more pragmatic, more orderly, more disciplined, and more modest.
Thankfully, he is still described as being scary. "He could strike terror in the hearts of his subordinates," says the book. That's a relief. It would be awful if Apple had suddenly turned into a holiday camp for the indolent.
Posted By :: Muhammad usman
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